About The Strategic Times

The Strategic Times is built around curiosity and a drive for efficiency. It's a platform to join the debate and add to the knowledge on commercial strategy, pricing, and the deal desk space. My interest in strategy crosses between traditional business strategy and my other passion: sport and sports administration.

I hold a Bachelor of Business from TUS and an MSc in Strategic Management and Planning from UCD Smurfit Business School. Over 15 years I've worked across sectors that include utilities, software, tech start-ups, and retail, building a strong and diverse knowledge base across roles including Commercial Sales, Sales Operations, New Business Development Manager, Global Deal Strategy Manager, and Head of Pricing and Master Data. I'm currently working for a leading Irish and UK staffing and outsourcing group, supporting a business transformation project focused on pricing maturity and process development.

My brain naturally gravitates toward commercial strategy: how to grow, how to sell a product better, and how to do it in a scalable way. I enjoy connecting the dots around what happens client-facing, on the ground, supported by deep analysis and robust process.

In my life to date, this curiosity has crossed from the corporate world into my other passion: sports management and administration. Over the years I've held management and administrative roles with high-performing semi-professional teams, rubbing shoulders with some of Ireland's top aspiring professional rugby players along the way. This resource covers both worlds.

The Strategic Times is free. If you find it useful, that's enough.